Penang: The Penang Convention and Exhibition Bureau (PCEB) has launched its Sales Mission to India 2026 to strengthen Penang's presence in one of its key international markets through a seven-city promotional tour targeting more than 400 potential buyers.

According to BERNAMA News Agency, the mission began in Hyderabad on July 6 and continued in Bengaluru yesterday. It will proceed to Coimbatore today, Salem on July 10, Madurai on July 13, Tiruchirappalli on July 14, and Chennai on July 16. The tour aims to engage more than 400 high-potential buyers, including travel agents, corporate clients, event planners, and tourism stakeholders.

India remains one of Penang's six priority markets, with strong potential across business events, corporate meetings, incentive travel, weddings, and leisure tourism. The cultural connection between India and Malaysia, along with Penang's multicultural identity, heritage, food, hospitality, and modern event facilities, continues to make Penang an attractive destination for the Indian market, according to the PCEB statement today.

Meanwhile, PCEB Chief Executive Officer Ashwin Gunasekeran emphasized that India has always been an important market for Penang. The sales mission allows Penang to connect directly with key buyers, decision-makers, and industry stakeholders across several high-potential cities.

He noted that the mission is also timely, coinciding with Visit Malaysia 2026, as stronger international engagement and destination promotion will be crucial in driving visitor arrivals and business opportunities. Through this sales mission, conducted in collaboration with IndiGo Airline, PCEB aims to generate greater awareness of Penang's offerings and encourage more Indian business events and travel groups to the state.