Penang: Penang is expanding its durian tourism promotion to new markets such as India, Australia, Europe, and the Middle East to attract more visitors during the May to August durian season. State Tourism and Creative Economy Committee chairman Wong Hon Wai stated that tourists visiting Penang during this period have the opportunity to enjoy freshly harvested durians at reasonable prices while exploring the state’s attractions.
According to BERNAMA News Agency, Wong mentioned that they have long promoted durians in ASEAN countries, China, and Hong Kong due to their large populations. This year, efforts are being extended to India and the Middle East, especially with the availability of direct flights to Penang. Feedback indicates that tourists from these regions enjoy durians and prefer experiencing them at orchards for the atmosphere and photo opportunities.
In collaboration with the Penang Fruit Growers Association, the state has produced brochures to help both local and international visitors learn more about durians. These brochures are available at Penang International Airport. Beyond Balik Pulau, other durian-producing areas in Penang include Teluk Bahang, Bukit Mertajam, Sungai Bakap, and Seberang Perai, all known for high-quality fruits.
The state is also working with orchard owners and hotels to offer durian tasting packages to international tourists. Wong noted that this year’s durian supply may be lower due to frequent rain, but there is hope that prices will remain affordable.
Meanwhile, Malaysian Association of Hotels (Penang Chapter) chairman Datuk Tony Goh said hotels are offering open-air durian tasting sessions on their premises, including beachfront and poolside locations. He added that orchard-based tasting packages offered by hotels range between RM80 and RM100 per person, thanks to direct collaboration with orchard owners. During peak durian months from June to July, hotel bookings increase by 40 to 50 percent, particularly among tourists from China, Singapore, and Indonesia, who specifically travel to Penang for durian experiences.