Kuala lumpur: MIXUE Malaysia has reached a significant milestone in 2025 with more than 100 of its outlets receiving halal certification from the Department of Islamic Development Malaysia (JAKIM), a development anticipated to enhance consumer trust in the safety and halal quality of its products.
According to BERNAMA News Agency, MIXUE Malaysia stated that its rapidly expanding network of outlets has established it as one of Southeast Asia’s largest tea and ice cream beverage chains. This certification reaffirms MIXUE’s commitment since 2022 to aligning its business strategies with Malaysia’s cultural and social values.
The company highlighted that gaining halal recognition from JAKIM is of strategic importance, reflecting its dedication to strengthening its presence in the local food and beverage market. “In 2025 alone, our halal team successfully assisted over 100 stores in obtaining certification, and MIXUE will continue to expand the number of certified outlets in the future,” the statement noted.
At the official halal certificate presentation ceremony, JAKIM’s Halal Management Division director Muhyiddin Aziz @ Saari symbolically handed the certification to MIXUE Malaysia general manager Wang Wei Long, with Malaysian Islamic Propagation Foundation (YADIM) Investment and Fund Generation Division director Ummu Hani Husna Abdul Aziz in attendance.
Wang expressed his gratitude to the institutions and partners who supported MIXUE’s halal journey, including JAKIM, YADIM, media partners, franchisees, and distinguished guests. He emphasized that every process at MIXUE was scrutinized to ensure full compliance with JAKIM’s halal standards.
“From raw material procurement to outlet operational procedures, we comply with all JAKIM requirements and have developed a comprehensive MIXUE Halal Assurance System. Every outlet is required to follow this procedure to ensure consistent quality, transparent management, and legal compliance throughout the country,” he said in the same statement.
Meanwhile, MIXUE’s Halal Project lead Guo Xuying acknowledged the support from government agencies for their professional guidance throughout the certification process, which has helped MIXUE continually improve and strengthen its Halal Assurance System. She emphasized that halal certification is not just a promotional tool but the start of MIXUE’s commitment to social responsibility and brand strengthening.
“Halal certification is not the end goal but the beginning of MIXUE’s ongoing dedication to social responsibility and brand enhancement,” she added.