Kuala Lumpur: NielsenIQ (NIQ), a leading consumer intelligence company, today released its Consumer Tech Industry Trends 2025 report, forecasting global Consumer Tech and Durables sales to reach $1.29 trillion-driven by emerging markets, replacement cycles, and premium innovation-in the year ahead.

According to BERNAMA News Agency, Julian Baldwin, Global President of Tech and Durables at NIQ, emphasized the importance of value-driven innovation in capturing the attention of today’s purpose-driven consumers. He stated, ‘To grow in 2025 and beyond, manufacturers and retailers must lead with value-real innovation that resonates with today’s purpose-driven consumers.’

Baldwin highlighted the pivotal role of premiumization, with a particular focus on artificial intelligence (AI), as a significant growth lever. However, he cautioned that such innovations must be intuitive, accessible, and clearly beneficial to consumers. The report suggests that the opportunity for growth lies in products that not only improve performance but also enhance everyday experiences and offer visible returns on investment.

The NIQ report underscores the necessity for businesses to align their strategies with the evolving demands of the market, emphasizing the increasing significance of emerging markets and the influence of replacement cycles on consumer behavior.