Dubai: New Narrative, a strategic communications consultancy based in Hong Kong, has announced the appointment of Rashmi Jolly as Principal for the Middle East, heralding a new phase in its international growth strategy. Jolly, who will be stationed in Dubai, is tasked with overseeing the company’s operations across the Middle East and Africa, aiming to support an expanding client list within the financial and professional services sectors.
According to BERNAMA News Agency, Jolly’s appointment coincides with the opening of New Narrative’s London office in 2023, highlighting the firm’s dedication to facilitating client growth in dynamic markets such as the United Arab Emirates (UAE), an emerging global financial hub. Joseph Chaney, New Narrative Group partner and co-founder, emphasized that Jolly’s innovative approach and extensive experience make her an ideal candidate to enhance the company’s presence in this fast-evolving region.
Jolly expressed her enthusiasm for introducing New Narrative’s global industry expertise, data-driven strategies, and comprehensive editorial skills to the Middle Eastern market, with the goal of amplifying client presence and impact. She remarked on the importance for companies in the UAE to elevate their thought leadership, focus on customer-centricity, and create compelling brands to distinguish themselves in the rapidly changing business landscape.
With over 20 years of experience spanning major cities like New York, London, Shanghai, Singapore, Zurich, and Dubai, Jolly has a proven track record of developing transformational products, customer experiences, and artificial intelligence (AI) solutions, most recently at Bain and Company. New Narrative aims to drive client growth by integrating customer-centricity, authenticity, and data-driven insights into its corporate communications strategies, offering services that include marketing, branding, investor relations, customer experience, custom research, and thought leadership campaigns on critical topics such as sustainability, AI, and investment strategies.