Muar: NAFAS Bajakimia Sdn. Bhd. (NBKSB) has launched a guidebook on commodity crop fertilisation using PELADANG fertiliser titled 'Buku Panduan Pembajaan Tanaman Komoditi dengan Baja PELADANG' to help enhance the transfer of fertilisation knowledge and technology to the country's farming community. NBKSB chief executive officer Zalifudin Md Arshad said the book was published as an easy-to-understand practical guide to assist farmers, agropreneurs, and industry players in understanding more effective fertilisation practices to increase crop yields.
According to BERNAMA News Agency, the launch of this book is a strategic initiative by NBKSB to strengthen efforts in knowledge transfer to farmers, agropreneurs, and agricultural industry players. Zalifudin Md Arshad emphasized the importance of this guidebook in bridging the gap between traditional farming practices and modern fertilisation techniques.
The guidebook was launched by Deputy Minister of Agriculture and Food Security Datuk Chan Foong Hin in conjunction with the Agro MADANI Farmers Festival at NAFAS Mall, Muar, on Saturday. The event was attended by key figures such as National Farmers' Organisation (NAFAS) general manager Muhammad Faris Arriffin, senior NAFAS management representatives, strategic partners, distributors, industry partners, and members of the farming community.
NBKSB, a wholly owned subsidiary of NAFAS, published the guidebook through a strategic collaboration with the Faculty of Plantation and Agrotechnology, Universiti Teknologi MARA (UiTM) Melaka Branch, Jasin Campus, serving as the academic and technical partner. This partnership underscores the commitment to enhancing agricultural productivity through education and innovation.
Zalifudin highlighted that NBKSB used the festival as a platform to introduce its PELADANG fertiliser range, featuring Nutrient Uptake Enhancer (NUE) technology, aimed at improving the efficiency of plant nutrient absorption. Additionally, to bring the PELADANG brand closer to the public, NBKSB offered promotions on selected products and special sales of the guidebook throughout the festival.
He expressed appreciation to its parent company, NAFAS, particularly the NAFAS Marketing Group, for the opportunity to collaborate in making the festival and community programme a success. The Agro MADANI Farmers Festival @ NAFAS Mall, held from May 16 to 17, featured promotional activities, special sales, knowledge-sharing sessions, and interactive community activities, creating a dynamic environment for learning and engagement.