Kuala lumpur: The national health protection scheme, mySalam, managed by Great Eastern Takaful Berhad, created history when it entered the Malaysia Book of Records (MBOR) for the category "Financial Literacy Broadcast at the Highest Altitude."

According to BERNAMA News Agency, the historic moment of the podcast recording took place in Panalaban at an altitude of 3,280 metres before continuing to the South Peak of Mount Kinabalu at an altitude of 3,900 metres, thus bringing financial management information to the highest point in the country. This expedition symbolizes the challenges of individual financial management, akin to the journey of mountain climbing that requires careful planning, adequate preparation, consistent discipline, and perseverance to achieve goals.

The podcast recording has amassed more than 688,000 views and garnered over 37,000 likes to date. Head of mySalam at Great Eastern Takaful, Syuhaib Ithnin, emphasized the expedition's main message: raising awareness that every Malaysian has his own "financial mountain" to climb. Challenges vary from facing the cost of living, reducing debt burdens, to building a family's future, but with knowledge, preparation, and discipline, every peak can be reached.

Syuhaib Ithnin pointed out that the main challenge is not the lack of financial information, but rather capturing the public's attention to be more concerned with financial management. This initiative is part of mySalam's ongoing efforts to raise awareness of the importance of financial literacy and financial protection for Malaysians through an approach that is closer, relevant, and easily accessible to various levels of society.