New york: Italian luxury outerwear brand Moncler has unveiled its new global campaign, Warmer Together, featuring Hollywood legends Al Pacino and Robert De Niro in their first-ever shared project.
According to BERNAMA News Agency, marking over 70 years of innovation and alpine heritage, Moncler’s new campaign goes beyond physical protection from the cold. It reinforces the brand’s long-standing message that true warmth comes from within. Moncler has long been associated with winter and puffer jackets, but the brand emphasizes that its core values revolve around love and a sense of togetherness.
“Al Pacino and Robert De Niro embody the values of affection, warmth, and friendship that Moncler stands for,” said Moncler Chairman and Chief Executive Officer, Remo Ruffini, in a statement. The campaign was photographed in black and white by renowned portrait photographer Platon in New York, showcasing Pacino and De Niro’s real-life friendship across five themes: Friendship, Respect, Connection, Trust, and Warmth. These themes are highlighted with behind-the-scenes moments set against the New York skyline.
The campaign’s soundtrack features a new rendition of Bill Withers’ classic Lean on Me, recorded by Moncler ambassador Tobe Nwigwe and his wife, Fat. This track underscores the message of solidarity and companionship that defines the campaign. In the campaign visuals, De Niro is seen wearing the iconic Maya 70 jacket, a modern version of Moncler’s original down-quilted design, and the campaign also introduces the new Bretagne jacket for Fall/Winter 2025, which combines lightweight performance with contemporary urban style.
The Warmer Together campaign is being rolled out globally across outdoor, digital, and print platforms, with a second wave of films and behind-the-scenes features set to follow in the coming days. Founded in the Alps in 1952, Moncler has evolved over seven decades into a symbol of innovation, craftsmanship, and year-round performance, while remaining true to its heritage of warmth and protection.