Kuala Lumpur: The Health Ministry (MOH) remains resolute in its mission to achieve a “Malaysia Bebas Rokok” by 2040, as stated by Minister Datuk Seri Dr Dzulkefly Ahmad. He emphasized the importance of shared commitment and adherence to policies that prioritize public welfare.
According to BERNAMA News Agency, Dr Dzulkefly delivered a speech at the National Tobacco Control Conference 2025, held in conjunction with World No Tobacco Day, highlighting the theme “Unmasking the Appeal: Exposing Industry Tactics on Smoking Products.” He acknowledged the challenges posed by the tobacco industry, which targets youth with appealing marketing strategies.
Dr Dzulkefly also noted Malaysia’s recognition by the World Health Organization (WHO), which adopted the country’s Lung Health Resolution at the 78th World Health Assembly. This marked the first global resolution prioritizing lung health in public health agendas.
While emphasizing the importance of policy enforcement, Dr Dzulkefly stressed the need for health promotion and community engagement. The Control of Smoking Products for Public Health Act 2024, effective since October 1, 2024, aims to restrict tobacco and vape product marketing and sales, especially to youth.
Citing the National Health and Morbidity Survey (NHMS), he reported a decline in adult smoking prevalence from 22.4% in 2019 to 19.8% in 2023. However, vape usage has increased slightly from 4.9% to 5.1%, particularly among adolescents. The NHMS 2022 also revealed concerning data about teen drug use.
In response, MOH has launched initiatives like the KOTAK program and school counselor training to bolster youth prevention. Collaborations with organizations such as the National Cancer Society Malaysia and corporate partners aim to strengthen these efforts.
A new mascot, Pak Lung, was introduced at the event to symbolize the fight for lung health. One hundred Pak Lung mascots will be placed nationwide to raise awareness, foster community outreach, and connect the lung health campaign to broader causes like Malayan tiger conservation and eco-tourism.