Petaling jaya: MILO, Malaysia’s leading chocolate malt beverage, is celebrating its seventy-fifth anniversary with a five-day event titled ‘Arena Sarapan Juara’ at Sunway Pyramid’s Lower Ground 2 Blue Concourse. The celebration, which began yesterday, will continue until November 2.
According to BERNAMA News Agency, the event is themed “Dulu, Kini dan Selamanya demi Malaysia” and highlights MILO’s legacy of nourishing Malaysians with malt barley, milk, and cocoa. The celebration marks a significant milestone for the brand, emphasizing its continuing legacy driven by nutrition, sports, and sustainability.
The event invites Malaysians to relive their shared memories with MILO while exploring its future direction in these areas. Visitors can experience the Nutritious Breakfast Zone, participate in MILO Energy for Good activities, and shop for exclusive MILO products. The five-day celebration also reflects on the brand’s steadfast commitment and its evolution beyond 2026.
MILO, which has been a household name
in Malaysia for 75 years, plays an integral role in the country’s morning routine. As the first chocolate malt beverage in Malaysia to receive the Healthier Choice Logo, MILO is seen as a trusted source of nutritious energy, supporting active lifestyles and the nation’s progress.
The brand’s contribution to sports development in Malaysia is notable, having nurtured young talents through initiatives such as the MILO Champions Clinic, MILO Hidup Bola, and the MILO Malaysia Breakfast Day. MILO collaborates with national sports bodies to strengthen grassroots participation and encourage lifelong movement among Malaysians.
Beyond sports, MILO is investing in a sustainable future through its Energy for Good initiative, focusing on responsible production, circular packaging, and environmental education. Nestle (Malaysia) Berhad’s business executive officer for MILO, Ng Su Yen, stated that the anniversary marks both a celebration and a new chapter. She emphasized MILO’s ongoing commitment to energizing future gener
ations, championing active lifestyles, and leading towards a more responsible and greener planet.