Kuala lumpur: The Malaysian Franchise Association (MFA) is targeting an estimated RM600 million in potential investment value from the Franchise International Malaysia (FIM) 2026 exhibition, up from RM424 million recorded last year. MFA chairman Datuk Dr Radzali Hassan said the target reflects growing industry confidence and the strong track record of the annual exhibition in generating tangible business outcomes.
According to BERNAMA News Agency, the FIM was first introduced with a clear and focused objective to promote and strengthen local franchising. Over the years, however, the exhibition has grown far beyond its original scope. Radzali highlighted that FIM now stands as one of the most influential franchise platforms in the region, connecting Malaysian brands to global markets while bringing international franchise opportunities to Malaysia.
Radzali emphasized that this evolution reflects the maturity of Malaysia's franchise ecosystem and the confidence that global industry players place in the market. He noted that FIM has become not just an exhibition, but a strategic meeting point where ideas, investments, and partnerships converge. FIM 2026 is scheduled to be held from May 21 to 23, 2026, at the Kuala Lumpur Convention Centre (KLCC).
The exhibition will span two halls, featuring more than 250 booths and over 100 exhibitors from Malaysia and abroad, and is expected to attract 25,000 visitors. To date, the event has achieved an occupancy rate of about 80 per cent, signalling strong participation from local and international industry players.
Radzali pointed out the exhibition's impact, noting that several exhibitors at previous editions recorded significant post-event expansion. For example, US Pizza appointed 12 new franchisees, HOME Maths Therapy secured more than 10 franchisees, and Midyson expanded its presence in the Klang Valley through the opening of new outlets by its franchisees.
Entrepreneur and Cooperatives Development Deputy Minister Datuk Mohamad Alamin remarked in his speech at the launch that the franchise sector continues to serve as a pillar of economic resilience, contributing to business sustainability, job creation, and stronger domestic and regional market presence. He stressed the government's commitment to supporting the sector through policy facilitation, capacity-building programmes, improved access to financing, and talent development, in line with the National Franchise Policy 2030 (DFN2030).
Mohamad Alamin expressed his anticipation of seeing more franchise brands participating in FIM2026, showcasing innovative franchise packages, and further strengthening Malaysia's position as a leading franchise hub in the region. He encouraged participants to leverage the platform to expand networks, explore new markets, and forge meaningful collaborations.