Meltwater: Meltwater has received the PRWeek Global Award for Best PR Software or AI Platform, recognising its artificial intelligence (AI)-powered solutions for public relations (PR), communications, and marketing teams. In a statement, the company said the award reflects its investment in AI-driven tools designed to help organisations analyse media, social, and AI-generated signals to support faster decision-making and communications strategies.
According to BERNAMA News Agency, Meltwater chief executive officer, John Box, stated that organisations increasingly need tools that can interpret developments across multiple digital channels and formats in real time. Among the solutions highlighted were Mira, Meltwater's AI-powered assistant for workflow automation and insight generation; Explore+, its enterprise intelligence platform integrating media, social, and AI data; and GenAI Lens, a monitoring tool tracking brand representation across AI assistants, including ChatGPT, Gemini, and Claude.
Teams using the platform reported reductions in reporting time of up to 60 per cent, faster insight-to-action processes, and six-figure savings in operational costs, according to the company. The PRWeek Global Awards recognise excellence and innovation across the global communications industry, with Meltwater winning in the Best PR Software or AI Platform category for demonstrating ease of use, creativity, measurable impact, and innovation.