New york: Meltwater has been recognized as a leader in the IDC MarketScape’s Worldwide Influencer Marketing Platforms for Large Enterprises 2025-2026 Vendor Assessment. This recognition highlights Meltwater’s strong position in the influencer marketing industry.

According to BERNAMA News Agency, the IDC MarketScape evaluated vendors based on several criteria, including capabilities, strategic vision, customer experience, scalability, and sustained innovation. Meltwater’s performance in these areas has positioned it as a leader in the market, reflecting its commitment to providing effective influencer marketing solutions for large enterprises.