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MCMC’s HBK Initiative Boosts Digital Inclusion In Ayer Kuning

Ayer Kuning: The Hari Bersama Komuniti (HBK) programme at the Air Kuning National Information Dissemination Centre (NADI) here serves as a catalyst for community empowerment through the introduction of various smart services.

According to BERNAMA News Agency, the Malaysian Communications and Multimedia Commission (MCMC) stated that the programme strengthened the digital inclusion and community development agenda in the Ayer Kuning state constituency through a holistic approach. The event witnessed active participation from all segments of the community in activities focusing on skills development, education, self-empowerment, and entrepreneurship.

The programme was inaugurated by Communications Minister Datuk Fahmi Fadzil. Key highlights included promotions of NADI Smart Services, which introduced five core digital initiatives to visitors, along with new member registrations and digital training. Participants also attended briefings on cyber safety and ethics, and explored the NADIpreneur and EmpowHER programmes, which offer basic entrepreneurial exposure, along with free health screenings.

Entrepreneurs from Air Kuning and Sri Bidor PPR NADI showcased and sold their products, providing a platform for local product promotion and marketing. The HBK initiative also featured collaboration with agencies through the Rahmah MADANI Sale by the Domestic Trade and Cost of Living Ministry and the Agro MADANI Sale by the Federal Agricultural Marketing Authority (FAMA), offering essential goods and fresh produce at affordable prices.

The initiative is part of MCMC’s ongoing efforts to empower communities through inclusive digital and technology-driven approaches, aligning with the Malaysia MADANI aspiration of creating a digitally literate society.

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