Kuala lumpur: The Malaysia External Trade Development Corporation (MATRADE) has total trade prospects exceeding RM120 million in Malaysia’s inaugural participation at the July 7-9 Korea Import Fair (KIF) 2025.

According to BERNAMA News Agency, MATRADE stated that this achievement is more than double its initial target of RM60 million. The Malaysia Pavilion showcased 12 companies and one government agency, marking it as the largest national pavilion at the fair. MATRADE implemented a range of targeted promotional initiatives to amplify Malaysia’s presence, including business matching sessions with South Korean importers, digital marketing and social media campaigns, live streaming sessions, and strategic media engagements.

MATRADE reported that the impact of these initiatives was evident in the strong results recorded. Malaysian products that garnered significant interest from South Korean buyers included jewellery such as necklaces and bracelets, footwear, ICT services, apparel, tropical fruits, and food and beverages.

MATRADE chief executive officer Datuk Mohd Mustafa Abdul Aziz emphasized that their participation is part of a broader strategy to unlock export opportunities and outcomes, reaffirming the importance of strategic partnerships, focused promotional efforts, and tailored business matching to create new avenues for Malaysian exporters. ‘MATRADE’s participation in KIF 2025 aligns with Malaysia’s long-term vision of strengthening regional connectivity and expanding market access in Northeast Asia,’ he added.