Singapore: Material, an intelligent growth company, has announced the appointment of Raman Kalra as President for the Asia Pacific (APAC) region. This strategic move is part of the company's plan to expand its capabilities in insights, strategy, design, and marketing technology.

According to BERNAMA News Agency, Kalra will spearhead Material's APAC operations, focusing on delivering artificial intelligence-driven data and technology solutions to clients in the region. Material's CEO, Laila Worrell, emphasized Kalra's expertise in AI-driven transformation and his successful track record in APAC as key reasons for his appointment. This move aligns with the company's goal to deepen its commitment to clients in this rapidly growing market.

Kalra expressed his enthusiasm for leading Material in APAC, highlighting the opportunity to intensify the company's commitment to global clients, particularly in the region. He aims to leverage Material's strong foundation in behavioural insights to develop tech-based solutions that not only help clients understand their markets but also shape them.

With a strong background in business transformation and demand engineering through data-backed insights, Kalra will collaborate with global teams to deliver Material's comprehensive strategy-to-execution capabilities, encompassing insights, design, and marketing technology. His extensive experience, spanning over 30 years in strategy, technology, and enterprise growth, includes previous roles as a senior partner at IBM and PwC Consulting, where he led AI-first growth strategies for global brands across various sectors.