Dallas: To empower future growth, iconic beauty and entrepreneurship company Mary Kay announced today the appointment of Tara Eustace as Chief Opportunity and Sales Officer. A long-time executive at Mary Kay, Eustace is set to lead the Global Opportunity and Sales organization with the aim of centralizing the ‘Mary Kay Opportunity’ within all entrepreneurial business strategies.

According to BERNAMA News Agency, Eustace will oversee all Mary Kay regions, guiding the team of region presidents and general managers across more than 40 markets globally. Her leadership is expected to drive the company’s focus on expanding its entrepreneurial impact and continuing its legacy in the beauty industry.