Kuala Lumpur: Malaysia Airports Holdings Bhd’s (MAHB) Licence to Win (LTW) 2024 campaign has recorded over RM200 million in total sales receipts. MAHB senior general manager of commercial services Hani Ezra Husin said the figure surpassed the previous LTW campaign in 2019, which registered RM178 million in sales.

According to BERNAMA News Agency, the LTW 2024 campaign, which resumed after a pandemic-induced hiatus, managed to collect 300,000 entries and achieve a record-breaking sales figure compared to its last edition in 2019. Hani Ezra expressed pride in the campaign’s success in capturing the attention of travelers, with Malaysians contributing 68.1 per cent of the entries, followed by Indonesians at 11.7 per cent, and participants from other countries at 9.2 per cent. The average spending per entry was recorded at RM610.80.

Hani Ezra also highlighted that the campaign’s winners will enjoy six months of enhanced retail and dining experiences across Malaysia Airport’s five international airports: Kuala Lumpur International Airport (KLIA), Penang, Langkawi, Kota Kinabalu, and Kuching. The grand prize winner, Malaysian Emilyn Ooi, was awarded a RM1 million airport shopping spree.

She emphasized that LTW is more than just a contest, describing it as a way to reimagine airport shopping. The campaign brought a renewed sense of excitement and connection to the airports since the pandemic and was a success in improving retail spending.

MAHB’s strategic initiatives have empowered retailers by driving both sales and engagement, complemented by marketing support, including shopping campaigns like LTW, which significantly enhanced visibility. By the end of 2024, 90 per cent of commercial outlets had opened their doors, offering passengers a wider and more vibrant retail mix.