Labuan: The operator of the Labuan International Ferry Terminal (LIFT) is rolling out a traveller-friendly initiative to better serve passengers heading to mainland Sabah and Sarawak. Branded ‘Kita Mudahkan Perjalanan Anda’ (We Make Your Journey Easier), the campaign aims to encourage greater use of the passenger ferry service, which resumed operations on May 28.

According to BERNAMA News Agency, LDA Holdings Sdn Bhd chief executive officer Noor Halim Zaini stated that the ferry will operate daily until August 3, in support of the upcoming Borneo Flora Festival 2025. This event is expected to draw thousands of visitors to the duty-free island. ‘In conjunction with the Borneo Flora Festival, we’re facilitating travel with daily ferry operations to ensure smoother connectivity with Sabah and Sarawak,’ he told Bernama.

Noor Halim added that an additional ferry trip will be scheduled on June 23 to accommodate students from Labuan Matriculation College returning for the start of the new academic semester. In addition to ramping up ferry operations, the operator is simplifying ticket purchases by providing both over-the-counter and online booking options to enhance traveller convenience.

He mentioned that Labuan’s passenger ferry services connect the island to Kota Kinabalu, Menumbok, and Sipitang in Sabah, as well as Limbang in Sarawak. These services serve as a vital transport link for locals, students, and tourists alike.