Kuala lumpur: The Women, Family and Community Development Ministry (KPWKM) continues to strengthen its role as a ‘listening companion’ by providing psychosocial services to help individuals manage life pressures, says Deputy Minister Datuk Seri Dr Noraini Ahmad. She said the programme, implemented in collaboration with various agencies including the National Population and Family Development Board (LPPKN), aimed to build an emotional support ecosystem to ease the burden on the community.
According to BERNAMA News Agency, Noraini shared this information during the recording session of Bernama TV’s Kasih Lensa Keluarga podcast titled ‘Kasih Kesejahteraan Masyarakat Malaysia’ at Taman Tasik Titiwangsa, which was also attended by Malaysian National News Organisation (Bernama) chief executive officer Datin Paduka Nur-ul Afida Kamaludin. The programme is part of the K.A.S.I.H initiative-an acronym in Malay for Kindness, Morals, Health and Safety, Knowledge and Harmony-implemented in line with the aspirations of Malaysia MADANI, which emphasises knowledge, morals, and noble values, with families playing an important role in society.
Noraini highlighted that the ministry aims to instil the value of love within families, as it is crucial in shaping a harmonious and prosperous society. Such values should serve as the foundation for family development and as a guide in daily life, fostering unity within the community. The value of love is to be strengthened not only within the family institution but also within the social ecosystem involving friends and the surrounding community, to cultivate more positive and respectful relationships.
Commenting on the positive impact of the initiative in shaping a prosperous society, Noraini noted that the family well-being score under the Malaysian Family Well-Being Index Study had shown improvement. The well-being score recorded 7.33 in 2016 and increased to 7.93 in 2022, demonstrating that the ministry’s programmes and interventions have succeeded in creating positive family relationships, thereby proving their effectiveness. Noraini added that the ministry remained committed to implementing various initiatives, including gathering feedback from the community.