Kuala Lumpur: KK Group, a China-based trend retailer targeting younger generations, is rapidly expanding its footprint across Southeast Asia. With its lifestyle brand KKV and makeup brand The Colorist, the group successfully entered four Southeast Asian countries in 2024. Currently, the company operates more than 1,000 stores in over 200 cities across China.
According to BERNAMA News Agency, KK Group’s strategic expansion aims to capitalize on the growing consumer market in Southeast Asia, driven by a young and dynamic population. This move underscores the group’s commitment to enhancing its presence and influence in the region.
KKV, known for its diverse range of lifestyle products, and The Colorist, focusing on cosmetics, are key drivers of this expansion. The entry into new markets is expected to boost the company’s revenue streams and strengthen its brand recognition outside China.
The retailer’s expansion strategy involves tailored marketing approaches to resonate with local cultures and preferences. The company aims to replicate its successful business model from China, where it has established a strong retail network.
KK Group’s move into Southeast Asia is seen as part of a broader trend of Chinese companies seeking growth opportunities overseas. The group’s focus on younger consumers aligns with the rising purchasing power of this demographic in the region.