New York: Kate Spade New York today unveils its Spring/Summer 2025 global brand campaign, ‘To The Ones Who Carry Us,’ starring Grammy-nominated artist, Ice Spice, and dancer and social media star, Charli D’Amelio. This seasonal campaign aims to connect with younger audiences by celebrating the pivotal roles friends play in a girl’s life through creative, modern scenes that embody relatable energy.

According to BERNAMA News Agency, Eva Erdmann, CEO and Brand President of Kate Spade New York, emphasized the campaign as a tribute to the friends who shape a girl’s life. Erdmann remarked on the brand’s exploration of meaningful ways to engage with a younger demographic, especially in an era where digital interactions sometimes overshadow genuine connections. The campaign underscores the vital role of friendship as an essential anchor, celebrating friends who are always there, supporting and enhancing everyday experiences. As Kate Spade herself once noted, a good friend is akin to the perfect handbag-constantly uplifting one’s spirit and enhancing every adventure.