Ho chi minh city: The 20th International Travel Expo Ho Chi Minh City (ITE HCMC 2026) is set to take place from August 27 to 29 at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City, themed "Vibrant Connections - Global Destinations".

According to BERNAMA News Agency, the Director of the Ho Chi Minh City Department of Tourism, Pham Huy Binh, emphasized that the 20th anniversary signifies not just the expo's growth, but also the start of a new phase focusing on market expansion, enhanced cooperation, and the creation of new value for Vietnam's tourism sector.

The event is being organized under the direction of Vietnam's Ministry of Culture, Sports and Tourism and the People's Committee of Ho Chi Minh City. It is co-organized by the Vietnam National Authority of Tourism and the Ho Chi Minh City Department of Tourism, with several tourism and exhibition agencies managing the implementation.

Marking its 20th anniversary, ITE HCMC 2026 will be the largest edition to date, reinforcing its position as a platform for trade promotion and international tourism cooperation while promoting Vietnam as a global tourism destination, as stated in an official release.

The expo will feature more than 500 exhibitors, 260 international buyers, and facilitate 21,000 business-to-business (B2B) trade appointments. It will also include three regional Ministerial Tourism Conferences, forums, and seminars involving global tourism corporations and organizations, along with three days of public activities.

Additionally, the event's international communications campaign will engage approximately 60 international media outlets, trade publications, content creators, and key opinion leaders, supported by digital campaigns across both domestic and international channels.