Kuala lumpur: The Hong Kong Tourism Board (HKTB) is set to launch an event ticket spending promotion from July 31 to August 31, offering an additional five percent discount at over 100 hotels and tourist attractions for both visitors and locals.

According to BERNAMA News Agency, the promotion is part of the Hong Kong Summer Fun campaign and allows holders of valid tickets for selected major events to enjoy discounts on dining, attraction tickets, and merchandise, alongside existing seasonal offers. HKTB Executive Director, Anthony Lau, stated that the initiative seeks to link major sporting, cultural, and entertainment events with spending experiences to boost tourism-related consumption and support businesses across the sector.

Eligible events for the discount include the Hong Kong Football Festival (HKFF) 2026, Football Summit 2026 featuring FC Bayern Munich vs Aston Villa, Ancient Egypt Unveiled: Treasures from Egyptian Museums, the 2026 TMElive International Music Awards (TIMA), and Silence Wang 2026 "Age of Romance" World Tour.

During the promotion period, participants can present a valid physical or electronic event ticket to receive the additional discount at participating hotel dining outlets and tourist attractions, with no restriction on the number of redemptions. This event ticket promotion complements the Hong Kong Summer Deals, which offers more than 200,000 promotions across 9,000 outlets, covering attractions, dining, transport, and shopping as part of the city's summer tourism campaign.