Kuala lumpur: Honda Malaysia has reinforced its position in 2026 with the rollout of six models, underpinned by a 60,000-unit sales target amid shifting consumer preferences and evolving market demand.

According to BERNAMA News Agency, Honda Malaysia's managing director and chief executive officer, Narushi Yazaki, emphasized the company's commitment to its 'fun to drive' spirit, focusing on driving performance through advanced technologies and product offerings. The company plans to expand its e:HEV lineup to provide more Malaysians with the opportunity to experience the balanced performance of its hybrid technology. As a pioneer in hybrid technology since 2004, Honda Malaysia continues to pursue efficiency, reliability, and performance-driven advancements in electrified mobility.

Yazaki highlighted Honda Malaysia's continuous study of demand shift patterns to align with market realities, supported by a robust customer base developed over the years. The company's customer-centric focus aims to streamline model offerings, ensuring that customers can easily find a Honda that suits their lifestyle and preferences.

In a statement, Honda Malaysia announced efforts to strengthen dealership operations and enhance sales and after-sales services, aiming to deliver a seamless ownership experience and reinforce leadership across customer touchpoints. Looking ahead, the company is optimistic about achieving its 2026 goals, driven by its 2025 performance, with over 72,301 units sold amid a dynamic market shaped by increasing demand for EVs and advanced technologies.

Honda Malaysia has led the non-national passenger vehicle segment for 12 consecutive years, solidifying its 25-year presence in the country.