Kuala lumpur: Haier Malaysia today unveiled its new Horizon Multi-Door Collection, featuring smart food preservation technologies aimed at helping Malaysian households keep groceries fresh for longer and reduce food waste.
According to BERNAMA News Agency, Haier Electrical Appliances (Malaysia) Sdn Bhd stated that the new refrigerator collection, introduced under the theme 'Beyond What You See', focuses on food freshness, storage capacity, and convenience. This development reflects the changing needs of Malaysian households.
Haier Malaysia's Chief Operating Officer, Patrick Seow, mentioned that households are modifying their shopping and food management habits, with many now stocking up for one to two weeks at a time and paying closer attention to reducing food waste. Seow emphasized that these changes are influencing consumer expectations of their appliances, particularly in terms of storage, organization, freshness, and kitchen design aesthetics. This has prompted the introduction of the Horizon Collection.
The Horizon Collection boasts Nutribank preservation technology, which keeps meat fresh for up to 10 days while preserving more than 95 percent of its protein content. Its Active Fresh Zone maintains a consistent humidity level of 90 percent, minimizing condensation and helping fruits and vegetables stay fresh for up to seven days with more than 98 percent Vitamin C retention. The collection also includes ABT Pro technology, which Haier claims can remove up to 99.9 percent of bacteria and unwanted odors, ensuring that ingredients remain fresh, clean, and safe for consumption.
Beyond food preservation, the collection offers over 820 liters of storage capacity, equivalent to up to 38 grocery bags or seven large shopping carts, providing greater flexibility for bulk shopping and meal planning. It also features a 35-liter freezer capacity, adjustable cantilever shelves, and a Day Light panel for improved visibility and organization of stored groceries. Selected models include Smart Window and Welcome Light features, while the Auto Water Dispenser and Dual Ice Maker provide chilled water and two ice sizes.
Alongside the Horizon Collection, Haier Malaysia introduced its SpaceFit series of kitchen appliances, comprising a range hood, gas hob, and steam combi oven designed to maximize kitchen space while offering greater convenience. The company also launched its latest dishwasher, the HDWA18-686BK5MY, with an 18-place setting capacity designed for Asian dish usage. Its AI Wash function detects the level of dirt and automatically selects the appropriate wash program, while the 240 Hours Smart Storage function helps keep dishes dry and odor-free through automatic door opening and closing, fresh air circulation, and UV sterilization.
Seow stated, "With the Horizon Collection, we wanted to look beyond simply creating more space and bring together technologies that preserve freshness, adapt to different household needs, and make everyday use more convenient." Additionally, Malaysian shoppers can join the Haier Horizon tour at Sunway Pyramid from Sept 4 to 6, with Touch 'n Go eWallet credit available to the first 50 visitors, alongside interactive activities including the four-station Horizon Challenge game, daily giveaways, and live cooking demonstrations.