Seoul: Hahm Partners, one of Korea’s leading public relations (PR) and communications firms, is rapidly expanding globally with a focus on government relations (GR), strategic PR, brand-tech innovation, and K-pop intellectual properties (IP) marketing.

According to BERNAMA News Agency, Hahm Partners has been recognized as one of the Top 100 Global PR Agencies by Provoke Media and is the winner of the 2024 PR Agency of the Year Award, representing Korea on the global stage as a leading force in integrated communications.

‘In today’s environment, communication is more than messaging-it is a strategic connection between policy, public opinion, brands, and technology. We integrate strategy, culture, and tech to help brands grow with meaning,’ said Hahm Partners Founder and Chief Executive Officer, Siwon Hahm in a statement.

Renowned for its expertise in policy and regulatory communications, crisis management, and digital strategy, the firm provides strategic counsel to a wide range of clients, including multinational corporations, government institutions, and public agencies, to navigate complex policy landscapes and stakeholder dynamics in Korea.

Hahm Partners’ core areas of expertise are public affairs and GR, strategic PR and crisis management, brand-tech: digital platform development, K-pop IP collaboration and fandom commerce, and artificial intelligence (AI)-powered media monitoring and fandom insights.

With its K-pop IP marketing and fandom commerce model, the firm delivers immersive consumer experiences for global brands through fan-centric engagement strategies as it evolves into a hybrid communications platform company, connecting PR, content, commerce, and policy.

Currently expanding across the United States, Japan, Europe, and Southeast Asia, the firm is also actively bridging Korean and global IP with brands, creating unique cultural campaigns that drive emotional resonance and commercial value.