Singapore: Guest Supply Asia, part of Sysco Corporation, has announced a licensing agreement with HAAN, a personal care brand, to manufacture and distribute HAAN-branded personal care products for hotels across Asia Pacific (APAC).

According to BERNAMA News Agency, the agreement combines HAAN's design-led, refillable approach to personal care with Guest Supply's product development, manufacturing, distribution, and service capabilities for hotel operators, giving hospitality customers easier access to premium, operationally ready products.

Guest Supply senior vice president, EMEA and APAC regions, Gustaf Lantz, stated that this partnership is a strong fit for the hospitality market in the APAC. 'It combines HAAN's modern, refillable design and clean formulations with Gilchrist and Soames' expertise in developing and manufacturing high-quality amenities and Guest Supply's ability to distribute at scale across the region,' added Lantz.

Under the agreement, Guest Supply will collaborate with HAAN to localize product formats and operational requirements for the APAC hospitality market, supporting consistent brand execution, dependable supply, and streamlined ordering for hotel partners.

HAAN, a travel-centric personal care brand, is known for practical, portable products designed for life on the go. Its formulas emphasize clean, natural, and vegan ingredients, while its refillable systems are designed to reduce single-use plastic waste. HAAN products are already available in more than 50 countries through thousands of points of sale, including concept and department stores, beauty chains, and select travel retail locations.

Guest Supply stated that the partnership is intended to accelerate availability and service levels for hospitality customers across the region.