Kuala lumpur: The government plans to introduce a minimum pricing mechanism and standardized service requirements for umrah packages to better protect pilgrims and ensure the quality of services offered. Tourism, Arts, and Culture Minister Datuk Seri Tiong King Sing announced the new measures aimed at preventing travel operators from offering unrealistically low-priced packages that could compromise service delivery and leave pilgrims unable to complete their religious journey as planned.

According to BERNAMA News Agency, the mechanism will require umrah travel operators to adhere to a minimum package price while clearly outlining the services included in each package. Tiong emphasized the seriousness of the umrah issue, noting that discussions had been held with various agencies, including Tabung Haji and the Minister in the Prime Minister's Department (Religious Affairs), to set a minimum price threshold for umrah packages and ensure the inclusion of specific services.

Tiong made these remarks during his speech at the opening of the Malaysian Association of Tour and Travel Agents (MATTA) Muslim Friendly Travel Fair 2026. He highlighted the importance of having a structured pricing system to avoid scenarios where pilgrims might be stranded or unable to fulfill their religious obligations due to inadequate service provisions.

The minister mentioned that travel operators could differentiate their umrah packages into categories such as Premium, Gold, Silver, and Platinum, but they must adhere to the minimum price set for each package. The government aims to prevent situations where pilgrims travel for umrah but face difficulties in completing their journey or returning home.

Tiong also stressed the need for Malaysia to maintain its competitive edge in Muslim-friendly tourism, as global competition for the Muslim market intensifies. He cited Macau's efforts to expand its halal dining options, Muslim-friendly accommodations, prayer facilities at airports, and dedicated travel information for Muslim visitors as examples of how other destinations are enhancing their offerings.

In conclusion, Tiong called on tourism industry players to continue innovating, strengthen industry collaboration, and enhance international promotion efforts to build Malaysia's Muslim-Friendly Tourism and Hospitality (MFTH) ecosystem, ensuring the country remains a leader in this rapidly growing market.