Kuala lumpur: The government is contemplating the introduction of a mandatory requirement to label artificial intelligence (AI)-generated content as ‘AI generated’ under the Online Safety Act 2024, anticipated to be enacted by the end of this year. Communications Minister Datuk Fahmi Fadzil emphasized the importance of this measure to curb the misuse of AI, particularly on social media platforms, for activities such as scams, defamation, and identity impersonation.

According to BERNAMA News Agency, Minister Fahmi stated at a press conference following the Institute of Public Relations Malaysia’s (IPRM) program YOU and AI: MEET@BANGSAR, that proactive labelling of AI-generated content by platforms would be essential. The event also saw the attendance of Communications Ministry Deputy Secretary-General (Strategic Communications and Creative Industry) Nik Kamaruzaman Nik Husin, Tun Abdul Razak Broadcasting and Information Institute (IPPTAR) director Roslan Ariffin, and IPRM president Jaffri Amin.

Minister Fahmi highlighted that some social media platforms have already taken the initiative to voluntarily label AI-generated content. He suggested that such efforts could be enhanced through regional cooperation among ASEAN countries. He also addressed the global challenge of regulating AI-generated fake videos and images, noting the absence of universally satisfactory guidelines.

He further mentioned ongoing discussions at international forums, including the United Nations (UN) and the International Telecommunication Union (ITU), regarding AI regulation responsibilities. Minister Fahmi shared insights from his recent participation in the AI for Good Summit in Geneva, Switzerland, noting that both the UN and ITU continue to deliberate on the matter.

On a national level, he pointed out that Parliament and relevant ministries, such as the Ministry of Digital, should spearhead AI regulation efforts, while acknowledging the role of each ministry in evaluating AI use within their respective domains.

In his earlier remarks, Minister Fahmi reiterated that AI cannot entirely replace human roles, urging the younger generation, particularly Gen Alpha, to be aware of AI’s benefits, challenges, and limitations as they grow up in a world increasingly influenced by artificial intelligence.