Kuala Lumpur: Generation Z (Gen Z), also known as Zoomers, may be the youngest in the workforce, but they are already reshaping workplace culture and are no longer motivated solely by job security or prestigious titles, according to a talent management expert.
According to BERNAMA News Agency, Padiberas Nasional Bhd (Bernas) Group Head of Talent S. Prakash stated that Gen Z, the first true digital natives born between the late 1990s and early 2010s, are not merely looking for jobs but for purpose-driven roles that reflect their values and lifestyle expectations.
Prakash highlighted that Gen Z is focused on social impact, mental wellness, and continuous self-development, which is prompting employers to redefine what work feels like, not just what it pays, and to embrace the idea of ‘living, not just working’. In contrast to their predecessors, such as Gen X and Millennials, Gen Z is often perceived as outspoken and emotionally sensitive, sometimes labelled as ‘cry babies’. Yet, they are more inclined to pursue meaningful work and flexible opportunities over job security or climbing traditional corporate ladders.
Despite the stereotypes, Gen Z is already a significant part of the workforce and is rewriting the rules of engagement at work. With 15 years of experience in talent management and human resources, Prakash observed that Gen Z thrives under leaders who provide guidance, not control, and are unafraid to walk away from organisations that do not align with their values.
Prakash noted that one of the most common questions Gen Z asks during interviews is about the development resources and support they will receive in their role. They want to know what comes next, not just in five years, but what their next assignment will be after onboarding. When their ideas are rejected, they seek dialogue and expect thoughtful alternatives. They expect a workplace that supports their growth continuously and managers who coach, not command, check regularly, and create space for them to contribute meaningfully.
He further explained that Gen Z chooses flexibility, whether it’s remote work, flexible hours, or autonomy in completing tasks, and dislikes being micromanaged. Prakash added that while Zoomers are sometimes misunderstood as anti-social or resistant to pressure, they are in fact responsive to authentic engagement and constructive feedback when delivered with empathy and respect.
Meanwhile, National Organisation of Skilled Workers (Belia Mahir) President Mohammad Rizan Hassan refuted claims that Gen Z are problematic workers, asserting that they are full of potential if properly trained, guided, and given the space to shine. He emphasized the need to change the way they are understood, pointing out that Gen Z wants a meaningful approach to work, transparent communication, and the opportunity to actively contribute.
Mohammad Rizan stated that today’s youth are generally more conscious about work-life balance and mental well-being, valuing personal time, family, and emotional health over rigid work structures. He remarked that this is not a weakness but reflects a generation seeking a healthier and more productive life, choosing companies that respect rest time, have a healthy work culture, and offer time flexibility.
He also mentioned that Gen Z’s outlook has been shaped by rising living costs and the erosion of long-term job security, especially after witnessing their parents’ experiences with so-called ‘stable jobs’ that sometimes failed to provide lasting protection.