Kuala lumpur: Fushi Tech, a global provider of integrated AI and digital solutions, has announced a partnership with Shihlin Taiwan Street Snacks to implement a mobile-first ecosystem across 43 outlets in Singapore and Malaysia. The initiative aims to streamline operations, unify customer engagement, and boost revenue through an innovative platform that integrates digital ordering, a native mobile app, and a Fynix-branded CRM system.

According to BERNAMA News Agency, the collaboration seeks to transform Shihlin's customer interaction by creating a unified digital engine that enhances each transaction into a deeper customer relationship. Johnson Tan, Vice President of Fushi Tech, emphasized the importance of connecting all digital features rather than adding them individually, aiming for a complete digital transformation.

Shihlin Taiwan Street Snacks, known for its authentic Taiwanese flavors, intends to leverage this partnership to drive customer loyalty, enhance omni-channel growth, and increase market share. The platform will incorporate a brand-aligned mobile application, a seamless in-app ordering system, a centralized AI-driven CRM and loyalty program, and a data insights engine for actionable intelligence.

This strategic move aligns with the broader trend in the food and beverage industry's digital strategy, transitioning from fragmented solutions to connected ecosystems that offer real-time operational visibility and insights. Fushi Tech's comprehensive integrated model aims to align with the evolving consumer behavior patterns, providing merchants the tools needed to capture a larger market share.