Serdang: The floriculture industry extends beyond mere aesthetics, emerging as a high-value sub-sector with significant potential to bolster the national economy, according to Datin Seri Dr Wan Azizah Wan Ismail, wife of the Prime Minister.
According to BERNAMA News Agency, Dr Wan Azizah, who is also the Bandar Tun Razak MP, emphasized the need for sustained efforts and promotional activities, particularly by the Department of Agriculture, to create broader economic opportunities for young entrepreneurs, women, and smallholders. The growth of this industry is expected to bring additional benefits to agro-tourism, e-commerce, and urban landscaping.
During the launch of the Department of Agriculture's Agro-Food Floriculture Magica Garden site, held in conjunction with the Malaysia Agriculture, Horticulture, and Agro-tourism Exhibition (MAHA) 2026 at MAEPS in Serdang, Selangor, Dr Wan Azizah stated that floriculture is a high-value agricultural sub-sector. It significantly contributes to the national economy, local growers' income, family empowerment, and food security.
Dr Wan Azizah highlighted that between 2018 and 2024, Malaysia's floriculture industry contributed RM3.1 billion to the country's total export value, positioning Malaysia as the world's 10th largest floriculture exporter and a leading player in the ASEAN region. She encouraged a shift from conventional production to a smart, technology-based value chain to enhance output, promote products, and ensure quality.
She also stressed the importance of collaboration between the government, research institutions, and the private sector to strengthen logistics networks and modernize the country's nursery infrastructure. Dr Wan Azizah expressed hope that creative initiatives like the Magica Garden site would continue to drive the sustainable, competitive, and world-class development of Malaysia's floriculture industry.
Dr Wan Azizah remains confident that these efforts will contribute to the success of MAHA 2026, particularly in attracting interest and encouraging more farmers and young entrepreneurs to venture into the sector.