Kuala lumpur: FGV Holdings Berhad (FGV), through its flagship consumer brand SAJI, has launched a festive music video titled 'SAJI Menyala Lagi Raya' to enliven this year's Aidilfitri celebrations with a message of togetherness among families and loved ones.
According to BERNAMA News Agency, FGV Head of Consumer Products Division Aznur Kama Azmir stated that the launch marks the highlight of the SAJI Menyala Lagi Raya campaign held in conjunction with Ramadan and Syawal this year. Aznur expressed that it has become a yearly tradition for SAJI to produce a festive work, whether as a comedy short film or a music video, which not only entertains but also conveys the values of family unity and the joy of Aidilfitri. The music video was launched at an event officiated by Federal Land Development Authority (Felda) chairman Datuk Seri Ahmad Shabery Cheek.
Aznur Kama explained that the music video, lasting three minutes, emphasizes an enduring festive spirit and showcases how Ramadan brings families together and revives traditions leading up to Syawal. The video features well-known Malaysian actors and singers, including Datuk Awie, Vanidah Imran, Nadia Aqilah, and Anas Rizuan, with special appearances by Bront Palarae, Sara Ali, Amerul Affendi, and Ahmad Merrah. It is available for public viewing on SAJI's official social media platforms on TikTok, Instagram, Facebook, and YouTube.
In addition to the music video, this year's campaign introduces SAJI's official mascot, 'Kak Ji,' as a culinary companion for Malaysians. Aznur Kama, who is also officer-in-charge of Delima Oil Products Sdn Bhd, highlighted the launch of two new products: Tepung Goreng Rangup and Pelengkap Rasa seasoning powder. The campaign also includes the SAJI Seikhlas Hati corporate social responsibility program and the SAJI Beli and Menang contest, offering prizes worth up to RM50,000, including a grand prize of an umrah package and a holiday package sponsored by Felda Travel.
Product sampling activities are currently being held at selected supermarkets nationwide, giving consumers the chance to experience the quality of dishes prepared using SAJI products. Aznur Kama emphasized that the initiative reflects FGV's ongoing commitment to engaging with the community while supporting the national food security agenda by providing quality, nutritious, and affordable products.