Kuala Lumpur: To strategically deepen the cross-border collaborative ties with global enterprises and encourage broader participation, the CIIE promotional team embarked on an influential global promotion to Australia, New Zealand, and Malaysia from February 16 to 24. This promotional itinerary was designed to advance the recruitment process for the 8th CIIE, scheduled for November 2025 in Shanghai. The initiative sought to highlight the CIIE’s role as a premier platform, enabling multinational corporations to tap into China’s expansive consumer market and to capitalize on its robust supply chain.

According to BERNAMA News Agency, the promotional events were structured to engage with business leaders and industry stakeholders in these regions, providing them with insights into the benefits and opportunities of participating in the CIIE. The promotional team emphasized the strategic significance of fostering international partnerships and the mutual economic benefits that could be realized through active participation in the expo.

The CIIE promotional team held a series of meetings and presentations to showcase the potential for growth and collaboration that the event offers. These engagements were aimed at attracting a diverse range of exhibitors and facilitating dialogue on how businesses can leverage the CIIE to expand their reach within the Chinese market.

Overall, the initiative underscored the importance of international cooperation and the role of the CIIE as a catalyst for global trade and economic development. The response from enterprises in Australia, New Zealand, and Malaysia has been positive, with many expressing interest in exploring the opportunities presented by the upcoming expo in Shanghai.