Dubai: Eton Solutions, a global WealthTech leader, has partnered exclusively with United Arab Emirates-based Asas Capital to launch the Middle East’s first ‘Family Office as a Service’ platform.
According to BERNAMA News Agency, the partnership aims to transform wealth management for ultra-high-net-worth (UHNW) and high-net-worth (HNW) families, reflecting a shared commitment to innovation, stewardship, and the evolving needs of UHNW families in the region.
The collaboration brings together Eton’s enterprise resource planning technology with Asas Capital’s regional investment expertise. This union delivers tailored, institutional-grade financial solutions enhanced by automation, data security, and real-time insights.
Eton Solutions Executive Chairman, Satyen Patel, emphasized the importance of the Middle East in Eton’s global strategy, stating that the partnership with Asas Capital accelerates their vision of providing smart, secure, and scalable family office solutions to a rapidly evolving market.
Meanwhile, Asas Capital CEO, Himanshu Khandelwal, noted that the partnership sets a new standard in wealth governance and generational planning for families in the Gulf. He highlighted that Asas Capital’s services will enable families to consolidate, structure, and manage wealth efficiently through automated compliance, scenario modelling, and real-time performance tracking.
Based in Dubai International Financial Centre and licensed by the Dubai Financial Services Authority, Asas Capital boasts over 15 years of experience in private equity, asset management, and investment advisory across the Gulf Cooperation Council region.
Eton’s AtlasFive platform currently supports more than 800 families globally, managing over US$1 trillion in assets and processing over 14 million transactions annually in markets including the United Kingdom, Switzerland, UAE, India, and Australia.
The new service model addresses the increasing regional demand for holistic and customised financial solutions that align with global best practices.