Hong Kong: Elegant Hotel Collection, the pioneering luxury soft brand powered by HotelREZ, has strengthened its global position by welcoming Anita Chan as CEO for the Asia Pacific region under a joint venture agreement between Anita Chan (Hong Kong) and Elegant Hotel Collection (headquartered in the United Kingdom).

According to BERNAMA News Agency, a successful business leader with global influence, Chan’s high-profile appointment as CEO of its Asia Pacific business underscores Elegant Hotel Collection’s bold ambition for innovation and growth, demonstrating the luxury soft brand’s commitment to making substantial market impact.