New York: Beauty brand e.l.f. Beauty has announced a partnership with renowned activist, Nobel Peace Prize nominee, and aspiring astronaut Amanda Nguyen. Together, they aim to celebrate the intersection of beauty, dreams, and empowerment, aligning with e.l.f.’s mission to democratize access to beauty and beyond while supporting Nguyen’s vision of creating positive change, according to a statement.
According to BERNAMA News Agency, e.l.f. Beauty’s Chief Marketing Officer, Kory Marchisotto, praised Nguyen for her impactful efforts in disrupting norms and inspiring future generations of women and girls. Marchisotto expressed excitement about the collaboration, which prioritizes positivity, inclusivity, and accessibility, fostering these values within their community.
Nguyen also expressed her enthusiasm, stating that her advocacy for survivors’ rights and her aspirations as an astronaut serve as reminders that no dream is too big. Together with e.l.f., they are working to ensure the next generation knows no limits.
Nguyen has already made a significant impact by advocating for gender-based violence survivors through her nonprofit organization, Rise. She is now pursuing her childhood dream of becoming an astronaut and is set to make history as the first Southeast Asian woman to travel to space on Blue Origin this year. Her mission aims to inspire and empower women and girls in science, technology, engineering, and mathematics (STEM) globally.
The partnership kicks off with a new episode of “Show Your(s)e.l.f.,” a purpose-driven film series that highlights inspirational role models who embody e.l.f.’s values of positivity, inclusivity, and accessibility. This latest episode showcases Nguyen’s remarkable journey of resilience and advocacy, inspiring the next generation of changemakers.
The “Show Your(s)e.l.f.” film series has previously featured influential individuals such as Viktoria Modesta, Anastasia Pagonis, and Chella Man. Produced with OBERLAND, an award-winning agency, the series aims to challenge societal norms and celebrate individuality. The new episode is available on e.l.f. Cosmetics’ YouTube channel.
In addition to celebrating Nguyen’s accomplishments, e.l.f. will support Rise’s initiatives, continuing her mission of equality and empowerment. Both e.l.f. and Nguyen will also participate in a landmark event at the United Nations in February 2025 for International Women and Girls in STEM Day, where they will celebrate women in STEM by bringing women astronauts to inspire the next generation of changemakers.