Kuala lumpur: Homegrown customisation e-commerce platform CUSTA Sdn Bhd has unveiled a full-scale renewal of its service, doubling its catalogue to 4,000 products and introducing unlimited customisation combinations with instant pricing and lead-time visibility.

According to BERNAMA News Agency, the upgrade positions the company as the first platform in Malaysia to combine unlimited customisation with real-time pricing at scale, setting a new benchmark for the local industry. CUSTA’s enhanced interface now features a streamlined catalogue that can display thousands of items clearly, while the product page allows users to freely adjust specifications and view instant quotations and delivery timelines. Previously, traditional offline procurement processes could take up to 15 business days, a timeline that has now been reduced to within a week on CUSTA, with some orders completed on the same day.

Chief executive officer Joe Takagi stated that small and medium-sized enterprises (SMEs) make up nearly half of Malaysia’s gross domestic product, yet customisation has always been slow, restricted, and inefficient. The relaunch of CUSTA removes these barriers by combining unlimited design freedom with instant price transparency, providing all people and businesses in Malaysia with access to customisation services. Takagi emphasized that this is more than an upgrade; it is about supporting Malaysia’s digital economy goals, empowering local creators, and creating new value chains that drive growth and jobs across the country.

CUSTA has delivered more than 500,000 customised items across Malaysia and Singapore since its inception, with over 90 percent of its orders coming from Malaysian SMEs and small brands. The company has also recorded over sevenfold year-on-year sales growth. To celebrate its second anniversary, CUSTA is running the ‘CUSTA Service Renewal Campaign’ until November 30, 2025, offering a 10 percent discount with the promo code ‘NEWCUSTA’ and free design support for purchases worth RM300 or more.