Ipoh: Upscale supermarket Cold Storage has returned to Perak with the official opening of its new outlet at Sentra Mall Ipoh today, marking a renewed commitment to strengthening its presence within local communities.

According to BERNAMA News Agency, GCH Retail (Malaysia) Sdn Bhd chief executive officer Cheah Yong Hock stated that the establishment of the store serves not only as an expansion effort but also as a strategic foundation for the brand’s future growth across the state. He highlighted that the brand’s future growth reflects its confidence in the continued vibrancy of Ipoh and the broader Perak market.

Cheah described the new store as a significant milestone and the beginning of an exciting new chapter for Cold Storage in Perak. He emphasized that Cold Storage Sentra Mall Ipoh offers a premium grocery experience, featuring fresh, high-quality local and imported products. The store has been designed with thoughtfully curated sections to meet customer expectations and provides a modern shopping environment.

In addition, GCH Retail head of marketing Andre Lim Jyh Shen expressed optimism about Cold Storage’s business momentum and workforce. Lim emphasized the importance of focusing on operational fundamentals, such as ensuring product quality and location mix, to attract customers back to Cold Storage following its reopening in Ipoh.

Lim also noted that the retail landscape faces pressure from digital competitors and rising costs. In response, Cold Storage’s strategy involves a return to physical, community-focused premium retail, honoring its history while appealing to the modern shopper.

Cold Storage is known as one of Malaysia’s leading premium grocery retailers, offering a wide range of imported products and fresh produce. Its owner, GCH Retail, also operates the Giant and Mercato supermarket chains.