Kuala lumpur: China Market has selected Malaysia as its ASEAN hub, bringing Chinese industrial-belt products into Southeast Asia while enabling Malaysian brands to access China through its Market Express Channel, following the official launch of the China Market Overseas Digital Mall in Malaysia.
According to BERNAMA News Agency, the digital mall, developed and operated by Shendu Digital Science and Technology Group, was unveiled during the 'Direct Sourcing, Smart Saving' - Linyi Mall-China Market Overseas Digital Mall Malaysia Launch and Matchmaking event recently. The platform entered Malaysia using a wholesale-to-wholesale (W2W) fourth-party digital trade model, directly linking China's industrial-belt source factories with overseas wholesale markets and direct manufacturers.
"The initiative establishes Malaysia as a new ASEAN hub for source-direct procurement, enhancing efficiency and transparency in cross-border trade," Shendu Digital Science and Technology Group and China Market said in a joint statement. China Market Overseas Business general manager Yu Ligang highlighted Malaysia's strategic location as a pivotal factor for choosing it as the platform's first overseas landing point.
In its initial phase, China Market will prioritize the food sector in Malaysia, with plans to expand vertically into additional food categories and horizontally into sectors such as food and beverage, hospitality, construction, and related industries. Supporting the platform is China's Linyi wholesale market ecosystem in Shandong Province, which aggregates more than 10,000 suppliers and approximately 250,000 products. Wisepost Solutions Sdn Bhd, led by its founder and chairman Adrian Pan, is a key partner in facilitating connections between these suppliers and overseas markets.
Pan noted Linyi's domestic trading volume is six times larger than Yiwu's, underscoring its comprehensive industrial chain as the upstream supply base for many major markets across China. Wisepost Solutions co-founder and CEO Ygene Poon added that the China Market Malaysia initiative targets three key cross-border trade challenges. These include information gaps, trust barriers, and after-sales support, addressed through advanced technology, a credible cooperation framework, and a localised service model.