Nancy: The locations for the implementation of the Child Protection Advocacy Programme, KASIH Kanak-Kanak, in educational institutions nationwide this year will comprehensively include both rural and urban schools, said Women, Family and Community Development Minister Datuk Seri Nancy Shukri. She stated that the programme aims to raise awareness not only among students but also within the surrounding community regarding issues of child abuse and neglect.

According to BERNAMA News Agency, the programme targets adults to help them understand the different forms of abuse, which are not limited to physical harm. Furthermore, children will be educated to recognize elements of domestic abuse within the home and encouraged to report such incidents through the available channels. Additionally, school students will be informed of their rights as individuals, such as their right not to be harmed.

Nancy Shukri emphasized the importance of this initiative while speaking to reporters after the launch of the Sarawak-level 2025 KASIH Kanak-Kanak Child Protection Advocacy Programme. The Ministry of Women, Family and Community Development, through the Social Welfare Department, plans to continue the advocacy programme in 300 schools and 30 Children’s Activity Centres across the country this year.

Nancy urged the public to memorize the Talian Kasih helpline, which is available 24 hours a day through two platforms – the toll-free line 15999 and WhatsApp at 019-2615999 – for promptly reporting abuse cases. She highlighted the collective responsibility in addressing abuse, stating that if a case involves someone close, it is crucial to immediately contact Talian Kasih so that counsellors can take further action.