Kuala lumpur: Capcom Co., Ltd. (TOKYO:9697) today announced that filming has commenced on a live-action film adaptation of its popular fighting game series Street Fighter, in collaboration with Legendary Entertainment (Legendary), with both companies jointly financing the project.

According to BERNAMA News Agency, Capcom is actively promoting the branding of its proprietary IP under the Single Content Multiple Usage strategy to expand global sales of its core home video game software business. The adaptation of game content into visual media is a valuable opportunity for Capcom to broaden awareness of its IP beyond the gaming audience.