Melaka: Bumiputera entrepreneurs must be bold in moving forward, seize opportunities, and be ready to adapt in an increasingly competitive and fast-changing business environment. State Science, Technology, Innovation and Communications Committee chairman Datuk Fairul Nizam Roslan emphasized the need for a mindset shift from merely sustaining a business to building enterprises capable of growth, creating jobs, and contributing to society.

According to BERNAMA News Agency, Datuk Fairul Nizam highlighted the importance of being quick to adapt, creative, and courageous in seizing opportunities based on current needs and market conditions. He stressed the significance of branding, innovation, and digital technology in marketing products. These remarks were made during the officiation of the Melaka Gerakan Ekoniaga MADANI (GEMA) 2026 programme, organized by Majlis Amanah Rakyat (MARA) in collaboration with the Malay Chamber of Commerce Malaysia (DPMM).

The event was attended by MARA deputy director-general Zahari Aziz, DPMM deputy president Amirhamzah Karim, MARA Melaka director Shah Zulmizan Safar, and DPMM Melaka president Farosham Naizamohideen. The programme featured several highlights, including the Leadership and Entrepreneurship Agenda Talk, 'The Founders Circle: From Ordinary Brand to Market Icon - Building, Strengthening and Scaling Brands in Today's Market Reality,' and an inspirational session with Datuk Chef Wan.

Fairul Nizam noted that the programme was timely in strengthening the Bumiputera economic and entrepreneurship agenda. It served as a strategic platform for entrepreneurs to expand networks, exchange ideas, and gain business insights through various forum sessions. He emphasized that these sessions aim to empower and motivate entrepreneurs to further strengthen and grow their businesses.

He expressed hope that participants would fully utilize the opportunity to gain knowledge and experience from the sessions and apply them to enhance their businesses further.