Besut: The Besut Mara Skills Institute (IKM) has developed three artificial intelligence (AI)-based products to help entrepreneurs nationwide digitalise their services and strengthen product marketing at a lower cost. Besut IKM director Abdul Athar Ibrahim stated that these products were created by students from the institute’s Computer Engineering Diploma programme early this year and are now fully operational.
According to BERNAMA News Agency, one of the innovations is the Cloud-Hosted Instant Web Deployment System, a smart platform designed for entrepreneurs who want to market their products or services quickly without depending on web developers. Entrepreneurs only need to upload promotional materials or digital catalogues, and the system will automatically generate a website with a unique subdomain that can be shared with customers, partners, or investors, saving both time and money.
Abdul Athar explained that the second product is the WhatsApp AI Bot, developed to facilitate two-way communication between entrepreneurs and customers, eliminating the need for full-time staff. The bot can respond to messages 24 hours a day, reducing operating costs by up to 70 percent compared to hiring an employee. This system acts as a personal assistant, always ready to answer customer queries promptly and efficiently.
The third product is a Service and Complaint Management System, enabling customers to submit complaints and track repair status, while allowing entrepreneurs to manage staff, bills, tasks, and reports. The system has been adopted by industries such as automotive workshops, electrical firms, and computer companies, proving effective in saving time and operational costs while improving productivity. It also helps strengthen entrepreneurs’ reputations by ensuring continuous customer satisfaction.
The Bizlink Netpreneurs@Besut IKM programme was launched with the participation of 14 Terengganu Mara digital trade entrepreneurs and 165 Besut IKM students from various disciplines to expose students to digital marketing.