London: Audiencerate Ltd, a data activation specialist, has appointed Riccardo Fabbri as Chief Technology Officer (CTO) to lead the company's artificial intelligence (AI)-driven expansion initiatives.

According to BERNAMA News Agency, the appointment marks a dual expansion phase for the Audiencerate-Postel-Microsoft platform serving Italian small and medium-sized enterprises (SMEs), as well as the data platform integrated with Google DV360 for agencies and data providers. Audiencerate President, Gianluca Leotta, stated that Fabbri brings extensive experience in digital transformation, cloud-native development, and media technology.

The company revealed that Fabbri will oversee the development of AI infrastructure integrating first-party and third-party data for its platform developed with Postel and Microsoft for Italian SMEs, alongside Google DV360-integrated solutions for global media agencies. Fabbri, co-founder of digital consultancy Nohup in 2004, has more than two decades of experience in software development and cloud architectures and led Nohup through its acquisition by Havas Group in 2021.

Under Fabbri's leadership, Audiencerate plans to accelerate AI and machine learning capabilities for predictive modelling and automated budget and bid management. The company mentioned that its agency-focused platform will also expand the use of advertisers' first-party data combined with third-party signals to support privacy-compliant audience modelling.