Geneva: Arla Foods Ingredients will highlight the functional benefits of pure BLG (beta-lactoglobulin) in a new protein soda concept at Vitafoods Europe.

According to BERNAMA News Agency, consumers are increasingly seeking functional beverages that support active, balanced lifestyles. The Innova Category Survey 2024 reveals that nearly 20% of consumers have reduced their consumption of traditional carbonated drinks in the past year. This trend underscores the growing demand for innovative beverage solutions that cater to health-conscious individuals.

Arla Foods Ingredients’ new protein soda concept aims to meet this demand by leveraging the functional properties of BLG. The ingredient is celebrated for its potential health benefits, making it an appealing choice for consumers looking to enhance their dietary intake with functional beverages.