Kuala Lumpur: Frozen food manufacturer Arisprop Capital Bhd is planning to introduce its Aris Burger brand to the Chinese market by 2027, as part of the company’s global expansion strategy.

According to BERNAMA News Agency, the managing director of Arisprop Capital, Datuk Haris Embong, mentioned that the company is currently focused on strengthening its domestic business foundations. This includes optimizing the supply chain, enhancing product quality, and improving operational processes before venturing internationally.

“We want to export our products overseas, possibly to China by 2027 or even earlier. But first, I want to reinforce our domestic foundation, as demand is high,” he said during Bernama TV’s ‘Bual Bisnes’ programme. The company is planning a business visit to China as an initial step towards establishing export partnerships to support market expansion into the country.

Haris added that in addition to China, Malaysian halal products are attracting strong interest from other countries, including those in the Middle East, Japan, and Indonesia. To strengthen its product line-up, the company is currently in the final stages of developing a ready-to-eat (RTE) burger, which is expected to be the first of its kind in Malaysia.

“This ready-to-eat burger is the result of Arisprop’s research and innovation, and we anticipate strong demand in the local market,” he said. All Aris Burger products have received the necessary certifications and approvals from agencies such as the Department of Islamic Development Malaysia, the Ministry of Health Malaysia, and the Department of Veterinary Services, positioning the company to compete on a global scale.