Kuala Lumpur: Anlene, Malaysia’s leading adult milk powder brand, today launched its latest product, Anlene CholestoPro, a dual-action formula designed to help reduce cholesterol and support mobility. Fonterra Brands Malaysia and Singapore General Manager Ganesh Thiagarajan stated that the launch was driven by growing health concerns among Malaysian adults, particularly regarding non-communicable diseases such as high cholesterol and a lack of physical activity.
According to BERNAMA News Agency, Ganesh highlighted that nearly 7.5 million adults, or 33.3 percent of the population, have high cholesterol, yet one in two remain unaware of their condition. Additionally, the National Health and Morbidity Survey (NHMS) 2023 indicated that 54.4 percent of adults are overweight or obese, further contributing to the risk of cholesterol-related health issues. Ganesh also noted that poor bone, joint, and muscle health can restrict physical activity, which increases the risk of weight gain and high cholesterol, potentially leading to heart disease.
Anlene CholestoPro is formulated with 1.2 grammes of plant sterols, scientifically proven to reduce bad cholesterol levels (LDL), along with calcium, vitamin D, high protein, collagen, minerals, and other nutrients that will support both mobility and cholesterol management. “Anlene CholestoPro is not just about reducing cholesterol, it is about ensuring Malaysians have the strength to keep doing what they love for longer,” Ganesh said.
In the same statement, Dr. Azura Abas, who holds an MBBS and an MSc in Medical Physiology, emphasized that high cholesterol significantly increases the risk of cardiovascular disease due to cholesterol buildup in the arteries, which can lead to blockages, heart attacks, and other serious complications. Dr. Azura explained that high cholesterol often results from unhealthy lifestyle choices, such as insufficient exercise, poor diet, or consuming large amounts of saturated fats. However, she noted that individuals can take control by staying active, eating well, and incorporating cholesterol-lowering foods like plant sterols into their diet.
To celebrate the launch of Anlene CholestoPro, Anlene is hosting the ‘Anlene Get Active, Let’s Move’ roadshow, offering Malaysians free bone scans and muscle strength tests. Furthermore, Anlene is partnering with Sunway Multicare and Avometer, offering complimentary cholesterol checks, reinforcing its commitment to better cholesterol management.