SHAH ALAM: Deputy Prime Minister Datuk Seri Dr Ahmad Zahid Hamidi today officiated the RisSMart24 convenience store, a retail business entity under RISDA Holdings Group. Besides Glenmarie UOA Business Park, other RisSMart24 stores are in Seksyen 7 Shah Alam, Jalan Telawi Bangsar, The Netizen Cheras, and Teras Jernang in Bangi.
According to BERNAMA News Agency, the five stores offer nearly 4,000 types of products, with 164 products from entrepreneurs guided by the Rubber Industry Smallholders Development Authority (Risda) being the main products at each branch. Ahmad Zahid envisions RisSMart24 as a platform to market products made by entrepreneurs under various subsidiaries and agencies of the Rural and Regional Development Ministry, aiming to help entrepreneurs expand their businesses and increase their income.
“I have also directed for products from entrepreneurs under Majlis Amanah Rakyat (Mara), Orang Asli, and regional development boards to be marketed at RisSMart24 stores. Hopefully, RisSMart24 can hel
p micro, small, and medium-sized enterprises market their products in more competitive locations,” he stated after officiating the fifth RisSMart24 store and launching the Risda Golden Jubilee commemorative coin at Glenmarie UOA Business Park today.
Meanwhile, RISDA Holdings Group has plans to open six more RisSMart24 stores soon in locations such as Ampang, Damansara, and Cyberjaya. In a statement, the Corporate Communications Division of Risda Headquarters highlighted that the initiative aims to expand its network and customer reach. The operations of the stores are supported by a strategic business ecosystem, including a warehouse for storage and product distribution in Meru, Klang.
The statement further mentioned that as part of its long-term strategy, Risda is engaging in strategic collaborations with stakeholders from Thailand and Japan to introduce popular products from these countries, which are expected to add value and attraction to the RisSMart24 stores. Regarding the commemorative coin, Risda no
ted its collaboration with Bank Negara Malaysia (BNM) to celebrate five decades of Risda and smallholders’ involvement in supporting the country’s economic growth. “BNM has produced 7,000 coins to be sold to the public. The sale of this commemorative coin began today through https://duit.bnm.gov.my/,” stated the announcement.